Soccer Tennis in San Jose

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Soccer Tennis in San Jose

All Star Week in San Jose. The midpoint of the MLS season and the culmination of thousands of hours and game play.

CivitasNow and Major League Soccer teamed up to take over Silicon Valley for the 2016 MLS All Star Week. We created larger than life touch points, parties on Facebook's campus and teamed up with MLS's hottest stars. This was not something to miss.

Ever heard of soccer tennis? No? Well let me give you a background.

Teams of 2 face off on a mini-tennis court with a soccer ball and their feet....instead of racquets. The goal is to keep the ball alive with "touches" - a kick, header or play off the ground. You then must force the ball to the other side of court in hopes to score like you would in tennis.

We created a king of the hill style tournament on Facebook's Campus and Downtown San Jose, but we dialed it up a notch. Music, booze, training....oh, and Landon Donovan.

Watch the video recap here:

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MLS All-Star Week takes on Downtown San Jose

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MLS All-Star Week takes on Downtown San Jose

 

When Major League Soccer throws the All Star Game in your city, you best believe we are going to set the scene.

CivitasNow worked to activate the MLS brand and promotions all around the city of San Jose.

Our team of builders and designers went to work on giant murals, sidewalk takeovers and pushing an 800lb soccer ball outside of the downtown park. 

Get a feel for the touch points we created in the pictures below.

 

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Meet the Team: Corey Poches

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Meet the Team: Corey Poches

Who knew that this Sam Hunt listening, Ohio University graduate could be this talented?

Corey moved to Columbus from Cincinnati to join our cohort midway during the summer. Working closely with him these past few weeks has been a shot in the arm. Enthusiastic, full of hustle and genuinely a great culture fit for our team.

I welcome the sultan of swat, the king of crash....Corey Poches.

Jacob Taylor

1. Where did you attend college and what was your major?

I graduated from Ohio University (twice) with a Bachelors in Marketing and Sports Management; and the second time with a Masters in Sports Administration. I'd go back a third time if I could and just never leave Court Street.

2. Where do you call home?

I grew up in Athens, Ohio. Yes...I loved it so much I stayed there for college, then went back for college again, and continually find excuses to go back when I can.

But, I currently call Columbus home.

3. If you were given a free full-page ad in the newspaper and had to sell yourself in six words or less, how would the ad read?

I am going to have to credit Lebron here after a historic championship this summer... but I also do think this statement holds true: "Nothing is given, everything is earned."

4. If you could be a character in any Netflix/HBO series, which series and character?

I'm not a TV guy at all unless its sports, so I had to dig for this one, but I'd have to say I'd pick Vince from Entourage. Judge all you want, but the guy is having a pretty good time...

5. What’s the best piece of advice you were ever given and who gave it to you?

I'm not going to be too sentimental here, because the first thing that comes to my mind is pretty basic, but I think it has made me who I am. The piece of advice would be..."Hustle". I truly believe that you don't have to be the smartest, come from a certain background, or whatever other excuse to get something done. Hustle can go a long way in a world that is always finding out ways to take shortcuts.

6. What do you hope to accomplish alongside us?

I am fortunate enough to have been apart of some great organizations in my career, surrounded by leaders that have taught me a lot. The reason I joined the CivitasNow team was that I felt as a team we could change the industry, change the world, learn from our mistakes along the way, create some really cool shit, and have a lot of fun doing it. Ultimately, I know we will refuse to fail and do whatever it takes alongside one another to accomplish our goals.

You can keep up with Corey on Linkedin


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Introducing the World’s First Smart Dunk Tank

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Introducing the World’s First Smart Dunk Tank

Connecting real world experiences with the virality of the internet to solve our clients’ problems- That’s what we do. We like doing it even more when dunk tanks are involved.

Introducing the world’s first Smart Dunk Tank. Our newest addition to CivitasNow’s line of connect hardware. A completely customizable dunk tank that trades in the traditional ball and lever for social media and lightning fast thumbs. The tank responds, in real time, to posts with a specific hashtag or handle tag on Twitter, Facebook, or Instagram.

The Karate Cowboy team came to us hoping to find a way to make their liquor brand stand out at Sandusky Bike Week. We decided, what better way to make a splash than with a life size, social media triggered sake bomb! So the creative geniuses on our team hustled to tackle the impossible and make the Smart Dunk Tank a reality in only two weeks.

At Sandusky Bike Week, after every 10 tweets tagged with #KarateCowboy, the contestant dropped into the tank. If you weren’t able to see it in action at Bike Week, be on the look out and have your phone ready for when the Smart Dunk Tank comes to an event near you. We will be activating it at multiple events this summer and even adding a live streaming option for those who cannot attend to see their friends get dunked in person!

Interested in having the dunk tank at your event? Let's make it happen.

Big thanks to our friends at Baus Code for working with us on the backend development and framework!

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Rally in the Alley is back. Downtown is back.

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Rally in the Alley is back. Downtown is back.

From 1978 to 1990, a free event thrived in Downtown Columbus.

The Dispatch reported the event got off to a “sudsy” start as patrons of the outdoor bash quenched their thirsts with their favorite liquid refreshment. The sun beamed on the merrymakers, who scrunched shoulder to shoulder in the pedestrian mall at Lynn Street and Pearl Alley (between Broad and Gay streets), under the shadow of the Rhodes State Office Tower. The free event ran for 13 summers, from 1978 to 1990, and was sponsored by WTVN radio and the Columbus Jaycees. For one summer (1983), it relocated to the Ohio Center, but fizzled and returned to its original spot. Sadly, the iconic event that brought more than 9,000 people to Downtown Columbus ended in 1990 and has not returned to the Capital City since.

We are here to change that. Rally in the Alley is back to pay homage to a long-standing Columbus tradition while also celebrating the restoration of ‘downtown’s backyard’ at Pearl Alley & Lynn St. We’ve also got a few CivitasNow-style surprises up our sleeves. All are welcome to stop by and enjoy local beers, great music and good company!

The first Rally in the Alley is June 16, 2016 from 4-7pm. Mark your calendars here.

 

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How the Economist uses experiential marketing to boost subscriptions

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How the Economist uses experiential marketing to boost subscriptions

The Economist has begun using experiential stunts, such as serving ice cream coated in insects, to bring its content to life for potential readers and create experiences that will aim to develop interest in the publication. 

Explaining its strategy, Marina Haydn, SVP circulation and retail marketing for the Economist recently discussed how it's content was used to inspire such activity to generate readers to sign up to receive the publication regularly. 

"The Economist is full of content and we have a whole range of stories that we can actually tell and usually with marketing subscriptions, which is a much more dry way of marketing. Through using our content and turning it into an activation we can speak to our readers in a much more interesting way, interest them in the product, surprise them and then hopefully convert them to subscription," she explained. 

Haydn went on to discuss some of the activities that had been carried out to generate interest through experience, including 'Discomfort Food' a campaign that offered people the chance to try ice cream covered in insects, and a branded Virtual Reality experience. 

"We're trying to position the Economist as a brand that is an advocate for change. We are looking for future orientated subjects," she explained.

"Experiential has been a fantastic way of not only changing brand perception but also converting to subscription. Success behind it is that it is a genuine experience, it's unforgettable and there's a conversation taking place. For all the merits of digital marketing, it is short lived, but with experiential you have people's time and you are speaking to them as another human being.

"A lot of success of the Economist itself is that it is made by a team of editors who are humans creating and curating quality content for you and our screen activations. Experiential activations are about people on the street and talking to them and bringing our content to life" 

Listen to the full interview with Haydn in the video above. 

This article originally appeared in The Drum

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Meet the Team: Lauren Eckles

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Meet the Team: Lauren Eckles

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Lauren joins CivitasNow as our new Field Marketing Manager. You'll see her on-site for our activations, managing the chaos and keeping a smile on her face. Lauren adds a ton of enthusiasm and experience to our mighty firm. Let's kick some ass.


1. Where did you attend college and what was your major?

I graduated from The Ohio State University in 2014 with a Bachelors in Strategic Communications. Go Bucks!

2. Where do you call home?

I call Columbus home, but was born and raised in Rhode Island.

To answer your questions- Yes, it’s an actual state. No, Quahog is not a real town and I don’t know Peter Griffin. I’m bummed I don’t have a New England accent, too. 

3. If you were given a free full-page ad in the newspaper and had to sell yourself in six words or less, how would the ad read?

Creative and curious. Humble, but hungry.

4. If you could be a character in any Netflix/HBO series, which series and character?

Monica from Friends. She’s Type A and competitive, but also incredibly caring and only wants the best for the people around her. 

5. What's the best piece of advice you were ever given and who gave it to you?

“The gift is each other”- Andy Teitelbaum, Head Coach, Ohio State Women’s Rowing

If you are familiar with the Steve Prefontaine quote, “to give anything less than your best is to sacrifice the gift”, you are already half way to understanding where i’m going with this.

During my junior year of college, Andy gathered my teammates (all 40+ of us) in the team room and told us to find a place to sit where we could see each other. He quoted Prefontaine and then posed a question- “what is the gift?” We thought about it and looked around for someone to break the silence- Talent? Hard work? Opportunity? All the wrong answers. The 'gift' is each other. The gift is the people you surround yourself with, the community you are part of and the incredible things that can be accomplished when you work as a team.     

6. What do you hope to accomplish alongside us?

From the back of a napkin to reality, I want work to help take off-the-wall ideas and bring them to life. I want to excite the communities we work with and leave everyone awe-inspired! 


You can holla at Lauren on Twitter, Instagram & Linkedin

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The Awesomatic Vending Machine

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The Awesomatic Vending Machine

A fully customizable social media powered vending machine is being added to our ranks in late Spring. You'll be able to designate a hashtag be tweeted while standing in front of the machine to access prizes, wrap the machine in custom art or even pay with a smart phone. 

Check out our recent blog post about how vending machines can start conversations, promote happiness, and bring awareness to a particular brand, cause, or product.

Contact for Rates & Avaliablity

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