So what exactly is green media? It’s a question we hear quite a bit and we typically have a lot to say when we answer. We can talk about alternative media methods like chalk art and power-washed stencils and how they are considered “green” and eco-friendly, but there are numerous options out there depending on the market and timing of the advertising campaign.
It can be somewhat daunting to quickly educate people on all the different approaches that can be utilized, but this recent article by Media Life Magazine does a great job at breaking down various media elements and summarizing the segment of the industry dedicated to sustainable marketing.
Check out the Media Life Magazine article here.