ASAE represents more than 21,000 association executives and industry partners representing 10,000 organizations. Their members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world.
Guess what? They were all in Atlanta for one weekend.
We worked with Experience Columbus for an awesome campaign to drive awareness about Columbus as a destination and for their presence at the ASAE Annual meeting. Experience Columbus' vision is to be the leading force in creating and revealing the best of the Columbus experience to the world. Experience Columbus' mission is to sell, market and promote the Destination Columbus experience to visitors.
Three types of media in three days. A mix of chalk and pavement graphics were placed around heavily trafficked areas and the hotel block where the convention attendees were staying. This allowed us to build buzz and curiosity for Experience Columbus in a market with limited placement opportunities.
On Friday, Saturday and Sunday night, we really blew everyone out of the water when we transformed a Downtown Atlanta wall into a screen to showcase what Columbus has to offer. A video showing Columbus as a top tier destination city was shown from the evening well into the night as attendees enjoyed the Downtown nightlife. We even were able to show it off to 70,000 folks leaving the Georgia Dome on Saturday night after a concert. A well planned location, indeed.