Press Release featured in The Metropreneur
CivitasNow Expanding to 3 New Markets and Growing with Local Spin-Off
Local alternative media agency CivitasNow is taking their experiential forms of advertising nationwide with new offices in Nashville, Austin and Portland. Representing the agency’s highest-grossing markets outside of Columbus, the Nashville office is slated for an early March opening with Austin and Portland following in early spring.
“With already existing business in those markets, it's a no-brainer move to place full-time staff to service those clients,” says Partner and Director of Client Experience Jacob Taylor. “We want the clients in those regions to understand the CivitasNow experience that partners in the midwest have grown to appreciate."
The three locations offer similar opportunities for success as the firm has found in Columbus. Populations of young professionals and raw talent from local universities provide high-caliber candidates for the open positions. Clusters of mid-to-large-size agencies also provide a strong client base for the new offices.
CivitasNow has found a niche for their alternative media in three main markets retail, tourism and education.
"Experiential media can be meaningful for a lot of initiatives” says Taylor. “Clients in retail, tourism and education have grown to really love what we do as experiential media builds loyalty and awareness through surprising and unexpected tactics."
While all four offices will work within these markets, the CivitasNow leadership team will remain in Columbus where they are building more innovative services to offer their clients.
Spin-Off Turn Card Media will bring street-level advertising scapes to prominent, high-traffic areas across Columbus and Nashville. Signaling a growing need and interest in CivitasNow’s unique advertising solutions, the streetscapes will provide an accessible outlet for clients interested in alternative media.
Turn Card Media will also be the parent company for the agency’s exclusive, national networks for coffee sleeve, bar coaster and parking stripe advertising.
“All of our clients come to us looking for something unique because that's what their customers and audiences are asking for,” Taylor says. “We build campaigns designed to engage those audiences in thoughtful ways. Advertising has evolved away from traditional methods and we've paid attention. It's paying off big for our customers."