With a healthy portfolio full of really strong creative ideas, and an ambitious attitude, Rita has already made herself at home at CivitasNow. She’s got an eye for our type of media and more than a few ideas that had me thinking “man, I wish I thought of that.” But I’m most impressed with her quiet confidence. She puts her head down and knocks out some really top-notch work. We're excited to see what we can build with Rita, as she joins us as a Junior Designer this summer.
1. Where do you attend college and what is your major?
I am a Junior Advertising & Graphic Design major at Columbus College of Art & Design. #RADGRAPH
2. Where do you call home?
I’m from North Jersey.
But, I’ll clear up some questions before you ask: No, I’ve never met Snookie. Yes, I go to the beach a lot. No, I’m not Italian. In reality, where I’m from is just your basic suburb that’s about a 45 minute train ride from New York City.
3. Why on Earth are you working with CivitasNow?
I am one of the founders of the Ad/Graph Collective at CCAD and one of the people we contacted to talk at our Alumni Roundtable was Graham. I was really stoked to hear that there is an agency doing such non-conventional, awesome work. The concept and style is really similar to a lot of my own work.
4. Why are you interested in advertising and outdoor marketing?
To me, alternative/outdoor marketing is all about community. Not only are these types of advertisements just cooler to look at, but they are way more interactive with their environment and communication. With a digital generation on the rise, this type of advertisement gets more attention and interacts with social media as well.
5. If you were given a free full-page ad in the newspaper and had to sell yourself in six words or less, how would the ad read?
“Let’s concept some rad ideas.”
(With a picture of me in high contrast lighting doing “The Thinker” pose.)
6. What two weapons would you bring to a zombie apocalypse?
Let’s cross our fingers that this will never happen. But if it does, besides from my elite survival instincts, I would arm myself with a machete and a handgun and hope that I quickly learned how to use both. However, in all reality, I feel like I have more confidence in running away from zombies than killing them.
7. What movie character do you think you are and why?
Jack Black from School of Rock because I sing a little too much, try to find the comic relief in everything and am a punk rock revolutionist by nature.
Fun Fact: I was a part of the School of Rock Chatham for 4 years, which is part of the franchise that the movie was based on.
8.What’s the best piece of advice you were ever given and who gave it to you?
I’m going to be a pretty basic CCAD student and quote one of the greatest musicians of all time and one of the best designers of our generation.
“When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down “happy”. They told me I didn’t understand the assignment, and I told them they didn’t understand life.” – John Lennon
“The work you do while you are procrastinating is probably the work you should be doing for the rest of your life.” – Jessica Hische
On a daily basis, I use a mixture of both of these quotes to remember what I’m working for and to never forget what’s important in life.
9. What do you hope to accomplish alongside us?
I’m super excited to join a team that is creating so many cool things on such a community-based, interactive level. I really just want to learn and add to the creative process.