Red White and Boom in Columbus, Ohio, is easily the largest event of the year for the capital city. Thousands of people pour in from all over the state to watch fireworks, enjoy live entertainment and eat at one of the many food vendors. The spectacle lasts all day and a number of attendees arrive as early as 4 a.m. to secure a good spot for viewing. The event involves a number of street closures that limit advertising and marketing opportunities at the event.
With limiting placement opportunities, CivitasNow strategically placed powerwash stencils at high foot traffic areas at the event. This media takes planning with the street closures, but can be achieved by finding best locations beforehand. This form of quick-burst branding can last up to two weeks with appropriate weather conditions.
Thousands of eyes will peer on to this message during Red White and Boom. But do you know what is really cool? This media leaves behind zero waste.