Our newest team member joins us from Portland, Oregon. Grady Locklear is tasked with opening our Portland office and beginning our presence on the West Coast. Grady is a whip smart leader bringing to CivitasNow a background in PR, traditional marketing and community building. Speaking on behalf of the rest of the team, we're excited to have such a driven and creative minded individual to lead the charge in the Pacific Northwest.
1. Where did you attend college and what was your major?
My major was Communications. In my time at Whitworth University, I studied journalism, communications and public relations.
2. Where do you call home?
Wherever I go, Oregon is my home. It’s where I was born, and it’s where I grew an appreciation for the natural beauty of the Pacific Northwest.
Then again, I have a case of the travel bug. As a youngster, I was fortunate enough to live in England for a year with my family. Since then, I’ve lived and traveled around Europe, Asia and Australia. But the farther I go, the more Oregon tugs me home.
3. Why on Earth are you working with CivitasNow?
I’ve been asking myself the same thing! What drew me to this lively group? CivitasNow caught my attention by doing something different, more artistic, and more daring than what I was used to seeing. When I saw the amount of creativity they put into each advertising project, I knew this was a company I could do great work for. On top of that, CivitasNow has a love for community that starts with the name and goes straight to the heart. Alternative ads get noticed, and they get people talking (and smiling). It’s fun to see these projects unfold and bring people together.
4. Why are you interested in advertising and outdoor marketing?
During my internship, senior year of college, I worked with a graphic design shop in Spokane, Washington. Our charismatic leader wanted to host a giant ping pong tournament to benefit at-risk kids in the local community. It turned out being incredibly fun, with the kids helping and playing as volunteers. We built buzz through traditional PR, but we also got out in the streets with cool stickers, which we tied to an online campaign.
It was an attempt to go viral, on a local level, just before social media started to take off. The best communications campaigns are integrated – digital advertising needs to be connected to the real world if you want the most memorable, compelling results. In the end, it was a fun online + offline effort that brought the community together to help others. This is what I love to do.
5. If you were given a free full-page ad in the newspaper and had to sell yourself in six words or less, how would the ad read?
Community-minded creative, ready to help!
6. What two weapons would you bring to a zombie apocalypse?
Just like everyone else, I keep a copy of Max Brooks’ The Zombie Apocalypse Survival Guide next to my bed. (Everyone does that, right?) So it should be obvious that I’d choose a Shaolin Spade as the primary weapon, and a machete or short sword for close quarters. They don't make noise, never run out of ammo, and can keep the walkers at a distance.
7. What movie character do you think you are and why?
In 2013-2014, I taught English to kindergarteners in South Korea. They all insisted I look like Iron Man, so I think I'd better stick with that. I have more beard and less playboy attitude though, so I have to try to make up for it in other Iron Man traits: heart, smarts,and ingenuity.
8. What’s the best piece of advice you were ever given and who gave it to you?
We have to know who gives the advice, because that means a lot! I prefer simple, practical advice. Professor Gordon Jackson once told me to only give good surprises. He was talking about homework (I’m sorry, Prof!) but it applies very well to life. Be transparent, open and honest when you do business, and make sure if you surprise someone, it only brings smiles.
9. What do you hope to accomplish alongside us?
With CivitasNow, I’d like to shake up the outdoor advertising scene in Portland. I’d like to see good, caring, local businesses compete to use the most out-of-the-box, creative ideas we can help them come up with. And I want these efforts to make the evening news because of their quality and impact. When businesses get excited about getting the word out for local products, the community is more active and involved. I think Portland is ready for this.
If you're in the pacific northwest area and want to get your brand noticed, Grady's your man.