Where's the line?
The campaign, "Where's The Line?", addresses family violence and focuses on providing information and tools to bystanders. We implemented coffee sleeves, billboards, Bike Share Stations, streetscapes, and wallscapes in order to spread the center's message. From suburban markets to Downtown Columbus, this campaign was about raising brand awareness and building equity.
With alternative media, the question frequently arises around data and analytics. With our programs, we're able to track impressions through daily effective circulation (DEC). Take a look at the impressions report for our sleeves, wallscapes and other alternative media.