For The Cup, For Columbus
Strolling down the hopping streets of Columbus on a crisp Midwestern night, a beacon of light gleams before you: the Columbus Crew. Recently, we executed a guerilla projection advertising campaign, shining the Crew’s logo across a myriad of the most loved bars and restaurants in Columbus. Jaws dropped as Columbus folks strolled for post-work drinks and pre-night out dinners. These projections gave a clear message to all who passed: the Columbus Crew is in the playoffs and they are ready for Columbus to stand with them to fight. An Instagram-worthy sight to see, that ignited in the smartphones of passers-by, and virally swept across an array of social networks. Our pop-up projections acted as catalysts in the excitement for the Crew playoff season.