Larger-than-Life Letters

Columbus, Ohio

Challenge

Create memorable experiences for Columbus residents at various locations around the city and along the COTA routes in order to encourage the use of public transportation. 

Execution

Over the past two years, this campaign has become a staple in Columbus, much like COTA itself. These larger than life letters traveled to nearly every marquee event in the Columbus region. Whether they became a playground for kids at the Tomato Festival, a perfect photobomb at the Jazz & Ribs Festival, or cheering on runners at the Columbus Marathon COTA was there to share the city's finest moments. 

The COTA letter campaign has always been highly customizable, flexible and mobile. Allowing for brand engagement opportunities that extend across varying demographics throughout the Columbus community.