MLS Cup 2015

Columbus, Ohio

Challenge

The City of Columbus hosted the 20th Major League Soccer Cup in December 2015. In order to build anticipation and excitement for the game, we were tasked with taking over the city in key locations, constantly engaging fans and reminding them to grab tickets or watch the game on ESPN. We used diverse tactics to create photo-worthy moments at all hours of the day and night in high traffic areas.

Execution

The executions were implemented from the day after the semi-final (November 30) through the day of the final (December 6). Each execution was mobile, allowing for multiple locations varying by time of day and demographics. Locations included: Downtown Core, Short North Arts District, Arena District, Mapfre Stadium, Ohio State University Campus, Brewery District. Having flexible and mobile executions allowed us to engage various demographics, anything from professionals and millennials throughout the city to college students and soccer fans within the stadium.