MLS All-Star Game 2016

San Jose, California

Challenge

To create unique, spontaneous moments for MLS All Star Week to engage audiences in San Jose, CA.  

Execution

By ditching goalies for tennis nets and trading racquets for soccer balls, we were able to bring the ultimate Soccer Tennis experience to life! Soccer Tennis tournaments were held at Facebook’s Headquarters and Downtown San Jose to allow participants of all levels to show off their skills or lack thereof. Participants were invited to compete against each other and go head-to-head with the league’s elite players.

Complemented by non-traditional elements, like an 800 pound soccer ball and projection bikes roaming the city, Soccer Tennis was able to capture the attention of diehard and casual fans at both locations. Participants were able to kick it with the likes of Landon DonovanKaká, and Brandi Chastain throughout this All-Star studded event. In turn, creating one of the most personal experiences ever presented by Major League Soccer.

 

Soccer Tennis


Non-Traditional