Tailgate Takeover 2015

Columbus, Ohio

Challenge

Cash Explosion, a scratch-off game as part of the Ohio Lottery, wanted an opportunity to show their Buckeye Pride. They wanted to find a way to get engaged with Buckeye fans and show their support during the Homecoming Game. We built the premiere tailgating experience within Ohio State’s campus right on Lane Ave, the main tailgating street directly across from Ohio Stadium. Fans walking by were asked to play our larger-than-life Cash Explosion ticket game in order to win cash and Buckeye prizes. By day’s end, Cash Explosion gave out over $3,500 in prizes. In addition to the ticket, we added a mobile team to enhance the excitement of the event, as well as a DJ, signage, and a tent to enjoy some shade. 

Execution

This event was in the peak of the Ohio State football season, while thousands of alumni, supporters, and fans came back to Columbus to enjoy the annual Homecoming Game. Over 107,000 fans came to support the Buckeyes, allowing for Cash Explosion to engage with a wide demographic of fans, including students, staff, alumni, supporters, and the next generation of Buckeyes.