Major League Soccer

2016 All-Star Game

San Jose, California

Major League Soccer

2016 All-Star Game

San Jose, California

Major League Soccer

2016 All-Star Game

San Jose, California

Major League Soccer

2016 All-Star Game

San Jose, California

Community Built

By ditching goalies for tennis nets and trading racquets for soccer balls, we were able to bring the ultimate Soccer Tennis experience to life.

About the Project

Soccer Tennis tournaments were held at Facebook’s Headquarters and Downtown San Jose to allow participants of all levels to show off their skills or lack thereof. Participants were invited to compete against each other and go head-to-head with the league’s elite players.

Complemented by non-traditional elements, like an 800 pound soccer ball and projection bikes roaming the city, Soccer Tennis was able to capture the attention of diehard and casual fans at both locations. Participants were able to kick it with the likes of ​Landon Donovan​, ​Kaká​, and ​Brandi Chastain throughout this All-Star studded event. In turn, creating one of the most personal experiences ever presented by Major League Soccer.

Services

Activation & Event Strategy

Talent Sourcing/Management

PR Stunts

Design & Engineering

Unique Placement

Community Impact

Joe Smith
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A common purpose, and sense of community. At the present time or moment.